Facebook is one of the most powerful advertising platforms for hotels. With over 2.8 billion monthly active users, it offers an audience for your advertising campaigns. To help you get started with Facebook advertising for your hotel, we have a list of some of the best ad formats and real-life examples that have been successful.
Carousel Ads
Carousel ads are a popular hotel format because they allow you to showcase multiple images or videos in a single ad. It is a great way to highlight different aspects of your hotel, such as rooms, amenities, and local attractions.
Hotel Facebook ads examples: Hilton Hotels & Resorts used a carousel ad to showcase their hotels in different destinations around the world. Each card in the carousel displayed a different hotel, with images of rooms, pools, and local attractions.
Video Ads
Video ads are an effective way to showcase the experience of staying at your hotel. They allow you to capture the atmosphere, scenery, and amenities in a way that photos cannot.
Example: Marriott International used a video ad to showcase their hotels in different locations. The ad showed guests enjoying their stay, with footage of the hotel rooms, pools, and local attractions.
Collection Ads
Collection ads are a newer format that allows you to showcase your hotel and its rooms in an interactive way. With this format, users can swipe through different images, view room details, and even make a reservation directly from the ad.
Example: Starwood Hotels & Resorts used a collection ad to showcase their hotels in different locations. The ad allowed users to swipe through rooms, view images and prices, and make a reservation directly from the ad.
Slideshow Ads
Slideshow ads are a simple yet effective way to showcase your hotel and its amenities. They are easy to create and are great for hotels on a budget.
Example: Hyatt Hotels Corporation used a slideshow ad to showcase their hotels in different locations. The ad featured images of rooms, pools, and local attractions, with a call to action encouraging users to make a reservation.
Dynamic Ads
Dynamic Ads allow you to retarget users who have previously interacted with your hotel’s website or Facebook page. The ad format shows users personalized ads based on previous interactions with your brand, such as viewed room types or abandoned bookings. Hotel brands like Accor have used this ad format to retarget users who have shown interest in their properties but haven’t booked a stay yet.
Messenger Ads:
Messenger Ads allow you to connect with potential customers on Facebook Messenger and provide personalized service. Hotel brands like Hyatt have used Messenger Ads to answer customer inquiries and provide personalized recommendations for their properties and services.
Offer Ads
Offer Ads are a great way to promote special offers and deals for your hotel. The ad format allows you to promote an offer that users can redeem by clicking on the ad. It can be a great way to attract new customers and incentivize them to book a stay at your hotel. Hotel brands like InterContinental have used this ad format to promote special offers and discounts on their properties.
Lead Ads
Lead Ads allow you to capture user information such as name and email address directly from the ad without the user having to leave Facebook. It can be a great way to build your email list and generate leads for your hotel. Hotel brands like Sheraton have used this ad format to collect user information and offer special promotions to those who opt-in.
Event Ads
Event Ads permit you to promote upcoming events or activities at your hotel, such as holiday parties, concerts, or food and wine festivals. The ad format allows you to create an event page where users can RSVP and get more information. Hotel brands like Ritz-Carlton have used this ad format to promote their holiday events and experiences.
Brand Awareness Ads
Brand Awareness Ads are a great way to promote your hotel’s brand and improve brand recognition. The ad format allows you to target users who are likely to be interested in your hotel and increase the brand’s visibility. Hotel brands like Shangri-La have used this ad format to increase brand recognition and promote their properties to potential customers.
Instant Experience Ads
Instant Experience Ads allow you to create a full-screen landing page experience for users who click on your ad. It can be a great way to showcase your hotel’s amenities, services, and rooms in a visually engaging and interactive way. Hotel brands like Rosewood have used this ad format to create immersive experiences that showcase their luxury properties and services.
Facebook offers a range of ad formats that tailor to your hotel’s needs. Whether you’re looking to showcase your rooms, amenities, or local attractions, there’s an ad format that will work for you. Facebook Ad Spy tools reveal what your competitors do and how they effectively use social ads in their business. Using these popular ad formats and real-life examples, you can start to reach a wider audience and drive more bookings for your hotel.